There are different ways to deliver your message but here is a suggestion of a keynote structure we’ve found to work well:

Introduction:

The introduction is a crucial part of your talk.

• Start by making your audience care, using a relatable example or idea. You could start with:– a clear statement– a surprising fact– a personal story
• Don’t focus too much on yourself.
• Don’t open with a string of stats.

Body:

Present your topic and evidence.

• Explain your idea/topic clearly.
• Make a list of all the evidence you want to use. Bear in mind the two different sources: items your audience already knows about and the things you’ll need to convince them of. Be brief about items that your audience already knows and spend more time on new information.Order the items in your list based on what a person needs to know before they can understand the next point, and from least to most exciting. Now cut out everything you possibly can without losing the integrity of your argument.
• Address any doubts your audience might have about your topic.
• Don’t use too much jargon.

Conclusion:

Find the landing point in your presentation that will leave your audience feeling positive.

• Tell them how your topic might affect their lives if they implement it.
• Summarize the biggest takeaways from your talk.
• Try to avoid ending with a pitch.
• Give a call to action that will make them take action.